Miele Store

Photos: Selçuk ÇINAR

It is indisputable how important it is for a retail business to stand out. From small boutique stores to large chain stores, building a strong brand image plays an important role in attracting customers to a store. The choice of flooring – texture, shape and color — can help mold that image and enrich client satisfaction.

Miele, a world brand that carries out sales and marketing activities for high-end domestic appliances and industrial equipment over five continents, chose to work with Tarkett when choosing to cover 200 square meters of its floors at the Alsancak branch. iD Inspiration 55 was chosen because it offers endless format and design combinations that contribute to a positive brand image and customer experience.  

Furthermore, the maintenance of the floors has been made much easier with the iD Inspiration 55 collection, since it is treated with Tarkett’s signature Top Clean surface protection treatment for extra resistance against scuffs, scratches and stains.

Necessary features for boutique store floors

• Endless design possibilities
• Easy cleaning and maintenance
• Easy and fast renovation